Advertising :: Editorial Calendar

Upcoming Issues in 2007

Editorial Submission Guidelines
Window Fashions reports on the latest innovations in products, services, and trends in the industry. If you know of innovations that should be included in any of the editorial features outlined in this calendar, please contact wfedit@gracemcnamarainc.com.

Also In Every Issue:

• Industry News
• Product Showcase
• Market Report
• Editor’s Picks
• Before & After
• GMI Events & Education
• Online Partners

Go-To Guide: Calendar, Classifieds, Website Directory, Installers Directory, Workroom Directory.

JUNE 2007

Cellular Shades
Spa Design: Window Coverings That Withstand Humidity; Whirlpools, Sound/Lighting Systems, Aromatherapy

• State of the Industry:
• Cellular Shades
• IWCE in Review
• Cornices
• Pocket CEU:
• Designers and Workrooms
• Wallcoverings


• Industry Market Report
• Cellular Shades


• Bonus Distribution
• NeoCon Las Vegas Market


• Editorial Close: April 25, 2007
• Ad Close: May 3, 2007
• Ad Materials Due: May 10, 2007

JULY 2007

Shutters/INTERIORS EXPO West Coast Show Planner
Preview of the show floor, seminars, speakers, and registration information.

• State of the Industry:
• Shutters
• Solar Shades
• Artisan Series, part two


• Industry Market Report
• Shutters


• Bonus Distribution
• INTERIORS EXPO West Coast


• Editorial Close: May 15, 2007
• Ad Close: June 1, 2007
• Ad Materials Due: June 8, 2007

AUGUST 2007

Horizontal and Vertical Blinds

• Up, Down & Across:
• Accentuating lines with horizontal & vertical blinds
• Fabricating Blinds:
• What separates low end from high end?
• Specialty Windows:
• Soft and hard treatments in custom shapes and sizes
• Pocket CEU:
• Software technology for designers and workrooms


• Industry Market Report
• Real-wood blinds


• Bonus Distribution
• Industry events


• Ad Close: June 26, 2007
• Ad Materials Due: July 3, 2007

SEPTEMBER 2007

Roller shades/INTERIORS EXPO Midwest show planner

• Roller shades
• Panel track systems
• Window Film
• Wall Coverings: Trend D


• Industry Market Report
• Roller shades


• Bonus Distribution
• INTERIORS Design Intelligence; INTERIORS EXPO Midwest


• Ad Close: June 24, 2007
• Ad Materials Due: July 31, 2007

OCTOBER 2007

• Trimmings
• TexStyle:
• Draperies and soft treatments
• Ingenious Workroom:
• Techniques for working with trim
• Home Automation
• Pocket CEU:
• TV & Radio Advertising


• Industry Market Report
• Trimmings


• Bonus Distribution
• High Point Fall Market


• Ad Close: August 23, 2007
• Ad Materials Due: August 30, 2007

NOVEMBER 2007

• Decorative Hardware
• Shutters
• Wall Coverings:
• Classic collections
• TexStyle:
• Fabric focus


• Industry Market Report
• Decorative Hardware


• Bonus Distribution
• Industry events


• Ad Close: September 20, 2007
• Ad Materials Due: September 27, 2007


• This issue is poly-bagged with:
• The International Window Coverings EXPO brochure, the most widely distributed promotion for IWCE.
• Preview of show floor and seminars, events, speakers, maps, and registration information.

DECEMBER 2007

• Woven woods and bamboos
• Grasses at the window
• State of the Industry in 2007
• Ingenious workroom:
• Complemantary accessories


• Industry Market Report
• Woven woods


• Ad Close: October 18, 2007
• Ad Materials Due: October 25, 2007


• Bonus Distribution
• Industry events


• Special Edition: Movers & Shakers; Mails with December issue of Window Fashions
• Profiles of Window Fashions: manufacturing moguls, fabulous fabcicators, and retail revolutionaries