Advertising :: Mechanical Specifications

Photography:
High-quality images and photography play a key role in making Window Fashions editorial so appealing to its visually-minded audience of design professionals. The most appealing images show a room setting with a focus on the window treatment, although when appropriate we will consider product shots in isolation. Images cannot have been previously used in advertising, collateral, sampling, or other printed material. We only accept digital images, which should be 300 dpi or larger at 100%.

Labeling Materials:
All materials submitted to Window Fashions for publication will become the property of Window Fashions and will not be returned. Please make sure to create duplicate copies of your materials before you submit them for publication, and label them with your company name, contact information, and the project/article for which they are intended, so they are properly identified while being processed.

Crediting Photos:
For each submitted image, include a description and printout, if applicable, of the product plus any additional information that should accompany the image, including the name of the photographer.

Specifications:
All images must be digitally captured, and presented on media compatible withthe Macintosh platform.

Printing and Binding:
Window Fashions magazine is printed on a web offset four-color press and perfect-bound. Covers are sheet fed.

Two-Color Mechanicals:
To run a matched PMS color requires Window Fashions to run a fifth color. A charge of $200 will be billed to the advertiser. Two-color ads without screens can be shot to closest match four-color process at no charge.

Digital Mechanicals:
Window Fashions magazine accepts digital ads/images in the following MACINTOSH specifications:

• Media: Digital media, Digital Images must be 300 DPI or greater.
• Types of Files: TIFF, JPEG, PICT, PDF, EPS
• Software: Quark XPress, In Design, Photoshop, Illustrator. All digital files must be accompanied by a File Output Form, which can be provided to you by your Window Fashions sales representative. Please include all screen and printer fonts used along with a print out of the ad or images so we can verify output.

Window Fashions magazine can accept text and digital images via e-mail. Please contact your Window Fashions sales representative for details on where to send your e-mail file(s). For any other questions, clarifications or requirements, please contact the Window Fashions production department at 651/293-1544 Ext. 3014.